The key aspect with any web site is to provide a concise specification that will desribe and map this marketing tool functionality, so that any vistors to your site can see easily what your business is, what products and services you ave on offer and how to trade with you.
I am able to analyse your business marketing needs allied to the business plan, then specify and make recommendations for a site that will bring true business benefit and return on your monitory investment.

The acid test is for you to hand over a business card or make a reference to your site and state "everything you need to know about my business - can be found by looking at my web site" then we know via our partnership that we have done the job.